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<img src="/icons/gem_purple.svg" alt="/icons/gem_purple.svg" width="40px" /> The 4P analysis is a crucial tool for early stage startups to evaluate and refine their business strategies. By examining the key elements of Product, Price, Place, and Promotion, this framework provides comprehensive insights into the startup's offerings and market positioning. Our Notion template aims to streamline the data collection process and guide you through the implementation of the 4P analysis.
To implement the analysis, follow these steps:
- Product Analysis: Answer questions related to your overall impression, unique features, and areas for improvement of our product/service.
- Price Analysis: Evaluate the fairness of pricing, compare to competitors, and express any preferences or concerns regarding pricing models.
- Place Analysis: Provide feedback on accessibility, preferred distribution channels, and suggestions for expanding availability to desired regions.
- Promotion Analysis: Share insights on how you became aware of our product/service, preferred promotional channels, and suggestions for enhancing marketing efforts.
- Additional Feedback: Offer any further suggestions, insights, or feedback you may have regarding the 4P analysis or overall strategy.
Ensure your responses are honest, detailed, and specific to maximize the value of data.
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<img src="/icons/bell-notification_purple.svg" alt="/icons/bell-notification_purple.svg" width="40px" /> For the best visual experience, turn on dark mode in Notion.
Go to Settings and Members > My Notifications and Settings > Appearance > Select Dark Mode.
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<img src="/icons/archive_lightgray.svg" alt="/icons/archive_lightgray.svg" width="40px" /> Product
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- How would you describe your overall satisfaction with our product or service?
- What specific features or functionalities of our product do you find most valuable or appealing?
- How does our product/service compare to alternatives currently available in the market?
- Have you encountered any challenges or limitations while using our product? If yes, please explain.
- How likely are you to continue using our product or service in the future? Please rate on a scale of 1 to 10, with 10 being highly likely.
- What additional features or improvements would you like to see in our product/service?
- Would you recommend our product or service to others? If yes, why? If not, what improvements would be necessary for you to recommend it?
- How well does our product/service meet your specific needs or requirements?
- Do you perceive our product/service as innovative or unique compared to competitors? Please explain.
- How satisfied are you with the overall quality and performance of our product/service?
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<img src="/icons/map-pin-alternate_lightgray.svg" alt="/icons/map-pin-alternate_lightgray.svg" width="40px" /> Place
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- How easily accessible and convenient do you find our product/service in terms of availability?
- What channels or platforms do you prefer when purchasing products/services similar to ours?
- Are there any specific regions or locations where you feel our product/service should be more widely available?
- How important is the physical presence or availability of our product/service for your purchasing decision?
- On a scale of 1 to 10, how likely are you to buy our product/service if it were more readily available through your preferred channels?
- Do you feel our product/service is available in the right places to reach our target market?
- How well does our distribution network meet your expectations and needs?
- Are there any specific improvements or changes you would suggest in terms of our product/service availability?
- How important is the speed and reliability of delivery for our product/service?
- How satisfied are you with the current availability and distribution of our product/service?
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<img src="/icons/credit-card_lightgray.svg" alt="/icons/credit-card_lightgray.svg" width="40px" /> Price
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- Do you believe our pricing is reasonable and in line with the value provided by our product/service?
- How does our pricing compare to similar products or services in the market?
- Are there any specific pricing options or models you would prefer us to offer?
- What factors would make you hesitant to purchase our product/service due to its price?
- On a scale of 1 to 10, how likely are you to make a purchase based on the current pricing?
- Would you be interested in any discounts or promotional offers for our product/service? If yes, what type of offers would appeal to you?
- How does our pricing affect your perception of the value offered by our product/service?
- Do you believe our pricing reflects the quality and features of our product/service?
- How sensitive are you to price changes for our product/service?
- Would you consider our product/service to be a cost-effective solution?
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<img src="/icons/megaphone_lightgray.svg" alt="/icons/megaphone_lightgray.svg" width="40px" /> Promotion
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- How did you initially become aware of our product/service?
- Which promotional channels or methods do you find most effective in capturing your attention?
- Are there any specific marketing or advertising tactics that you believe would better promote our product/service?
- Do you feel our current marketing efforts adequately communicate the value and benefits of our product/service?
- On a scale of 1 to 10, how likely are you to engage with our product/service based on the effectiveness of our promotions?
- Are there any additional marketing channels or strategies you would like us to explore?
- How well do you remember or recall our brand or product/service after being exposed to our promotions?
- Have you recommended or mentioned our product/service to others based on our promotional efforts? If yes, why?
- How persuasive do you find our promotional messaging in convincing you to consider our product/service?
- How satisfied are you with the overall effectiveness and impact of our promotional activities?
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💡 Analysis and Decision-making (Feedback)
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<img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/80b85f47-a644-4147-8a72-9dc752472872/notion_startup_os_logo-01.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/80b85f47-a644-4147-8a72-9dc752472872/notion_startup_os_logo-01.svg" width="40px" /> Thank you for using this Notion template created by Pulkit. If you have any questions or feedback, please don't hesitate to reach out to me at ([email protected]). I am always happy to hear from my users and assist in any way I can.
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<img src="/icons/star-half_purple.svg" alt="/icons/star-half_purple.svg" width="40px" /> Please take a moment to rate this template and share your positive experiences with others. Your recommendations can help more people discover and benefit from it.
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<img src="/icons/link_purple.svg" alt="/icons/link_purple.svg" width="40px" /> Stay connected with me on LinkedIn. Additionally, you can subscribe to my Gumroad page for upcoming productive templates and resources.
Crafted with care 🤍 by Pulkit Gehlot
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